1 Jun 2015

Non-Techie Mobile Marketing Manager

Blue Jeans Network – Posted by bluejeansMountain View, California, United States

Job Description


As a Mobile Marketing Manager for Demand gen you will utilize your technical aptitude and design skills to develop strategy and execution of lead gen campaigns on mobile devices


You will…

  • Manage, Optimize and Scale mobile lead gen campaigns to compliment existing lead gen programs such as Paid Search, Display, Remarketing etc.
  • Develop and manage organic and paid campaigns on mobile for international audiences.
  • Research new ways of lead acquisition on mobile devices to meet aggressive growth targets.
  • Establish, implement and measure the effectiveness of mobile advertising initiatives to drive adoption of Blue Jeans products.
  • Work closely with Product Management to define product requirements on mobile for demand generation.
  • Develop content based on competitive analysis and SEO marketing to generate organic and paid traffic
  • Develop and execute A/B tests to improve conversion rates of ads and landing pages
  • Define and deliver paid and organic acquisition campaigns – from concept to launch, tying together marketing, product and data to deliver results at scale.
  • Build partnerships and work collaboratively with key stakeholder groups within Blue Jeans, including outbound marketing, social, product, and sales teams to drive results.
  • Manage relationships with online advertising and SEO agencies


  • Bachelor’s degree in Marketing or Engineering, MBA preferred.
  • 3-4 years of experience in demand gen especially on mobile platforms.
  • Good understanding of online marketing techniques in a B2B/SaaS industry.
  • Able to analyze quantitative and qualitative data to make strategic decisions.
  • Comfortable and hands-on experience with HTML/CSS (javscript a plus), Drupal CMS framework and marketing automation (Marketo).
  • Experience in working with design tools such as Fireworks, Photoshop, etc.
  • Excellent interpersonal and communication skills; strong analytical skills and a demonstrable bias toward action.

Blue Jeans is an Equal Opportunity Employer.

How to Apply


Job Categories: Marketing. Job Types: Non-Techie. Job Tags: Blue Jeans Network, marketing manager, mobile, and Mountain View. Job expires in Endless.

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